There seems to be a lot of interest in Green Mountain Coffee Roasters because it has a 50% short float, about 10 million shares.
Although this is high, the short interest has been building for a long time. It had 7 million shares short when it broke out to all-time highs. There wasn't a dramatic short squeeze. Volume as it broke out shortly was higher than normal, but not extraordinary.
The stock added 10 points and still ended with the same number of shares short. I don't see any reason why there will be a short squeeze here unless there is a catalyst. But even above 44~45, I don't necessarily see that either. It made all-time highs earlier and the shorts stayed.
Here's the 12 months of
short float data
GMCR has been hitting resistance every time around 44. But while this is happening it's putting in lower lows. Looks like a big head and shoulder pattern.

A weekly chart show the accumulation of the stock over a few years. At the beginning of 2006 it takes off and a ton of volume comes in. Since mid-2006 the stock has been doing a high-volume churn and not getting anywhere. During that time the MACD and RSI show negative divergence.

Lastly, let's talk fundamentals. The growth area of the company is one-touch coffee makers. The sales of machines have been great. But their business model is based on selling the machines for cheap and making it up on sales of the proprietary coffee pods.
I'm going to make a few assumptions. The first is that most people who buy the Krueig machines from GMCR probably already drink coffee and have a coffee machine. They probably bought a one-touch for convience. What is more discretionary than proprietary one-touch gourmet coffee pods?
When money is tight it's very easy to go to Wal-Mart, buy a really cheap drip coffee maker and some foldgers.
Motley Fool, although not my favorite site, has a
write-up.
I'm sure the insiders think it's fairly valued.
In the last 6 monts
Net Shares Purchased (686,553)
out of the 5.07m held by insiders.
11.9% of the company in the past 6 months.
To get a better idea, check out the bottom of their
FINVIZ page. I think the color adds a lot.
Net Institutional Purchases -
Prior Qtr to Latest Qtr (3,809,140)
% Change in Institutional Shares Held (18.8%)
Lastly, "Green" mountain coffee is building the largest solar power array in Vermont. And they are giving $800,000 in grants to fight climate change.
Do they not realize that their business revolves around selling disposable, plastic, one-time coffee pods because their customer is so lazy that they can't scoop coffee into a filter?
Disclosure: Short through puts